Ethicon EMEA PMO & Digital Surgery Leader - Johnson & Johnson
Mirgen is an international Business Leader working at Johnson and Johnson. Currently he is leading the marketing and commercial strategy for Digital Surgery and Robotics in Europe Middle East and Africa. He has over 10 years of experience in upstream and downstream marketing, new business development, launch of innovative technologies and strategic support to R&D. He holds a master degree in Economics from the University of Bergamo in Italy, has studied International Business in Germany and Marketing in the UK.
Towards the next generation surgical robtics
Robots have been introduced in the OR through the past decades, but large scale and wordwide use is limited to endoscopic surgery in the abdomen and thorax. The market has been dominated for 20 years by Intuitive Surgical, but competition is gradually finding its way in. Robotics for endoscopic surgery were merely toplevel electromechanical support divices. The second revolution will be based on smart algorithms to add artificial intelligence to mecanical support. At short term, useful tools can be expected focussing on individual teaching, benchmarking and efficiency.